Are you an online female entrepreneur making a positive impact on the world and the lives of others?
You already know that an effective social media strategy is crucial to your success. (you know I’m here if ya need a little help here)
One of the most powerful tools in your social media toolkit is the "Trifecta Hashtag Strategy." This strategy can help you reach a broader audience and connect with the people who need your services the most. Hello to making that impact!
Click those heels and let’s dive into the Trifecta Hashtag Strategy. It works in every industry but I’ve shown examples for female entrepreneurs, change makers and coaches in the health and wellness space.
Ready to explore how to use this strategy to boost your social media presence, attract your ideal clients, and ultimately change lives for the better?
What is the Trifecta Hashtag Strategy?
The Trifecta Hashtag Strategy is a game-changer for you. It focuses on using three sets of three hashtags to maximise your reach and engage with your target audience effectively. V.I.S.I.B.I.L.I.T.Y is where it’s at!
1. #WhoYouServe
Start with one to three hashtags that reflect the individuals you aim to serve, rather than just who you are. This can help you connect with your ideal clients.
For example, if you are helping women with weight loss, you could use hashtags like #MomsGettingFit or #HealthyLifestyleWomen.
2. #WhatYouOffer
Next, choose one to three hashtags that describe the services or products you provide.
For instance, if you offer fitness coaching, you could use hashtags like #PersonalTrainer or #OnlineFitnessClasses.
3. #Why AKA what are their pain points
Finally, select one to three hashtags that address the pain points and challenges your target audience faces. This helps you connect on a deeper level with your followers.
If you are addressing stress relief, you might use hashtags like #StressManagementTips or #WorkLifeBalance.
How to Apply the Trifecta Hashtag Strategy
Now that you understand the concept, let's apply the Trifecta Hashtag Strategy to your social media posts as an online female entrepreneur in the health and wellbeing industry.
Imagine you're a wellness coach for new moms. Your hashtags could look like this:
#WhoYouServe
- #NewMomsFitness
- #PostpartumWellness
- #HealthyMoms
#WhatYouOffer
- #WellnessCoaching
- #OnlineFitnessClasses
- #NutritionGuidance
#Why AKA ThePainPoints
- #StressReliefForMoms
- #WorkLifeBalance
- #SleepDeprivationHelp
By using these well-researched and relevant hashtags, your posts will be more discoverable to those seeking your expertise.
This strategy will help you attract and engage with your target audience, ultimately making a significant impact on women's health and wellbeing.
As an online female entrepreneur dedicated to transforming the lives of women in health and wellbeing, the Trifecta Hashtag Strategy can be a game-changing addition to your social media toolkit.
By choosing the right hashtags that reflect who you serve, what you offer, and the pain points you address, you can effectively reach your ideal clients and make a positive impact on their lives.
P.S. I’ve tested the no hashtag strategy too because Instagram made the announcement to focus more on SEO. This worked in the short term, but mainly for clients who already had an established community following their every word. Hashtags ARE still important. It’s a way for people to search for what they’re looking for and finding YOU!
Your task: Implement the strategy and test it for your next 5 posts and then DM me on Instagram to tell me how it’s working for you.